Higher urbanisation rates and growing wealth in emerging Asian countries are expected to drive demand for meat and seafood in Asia. However, the unconstrained growth in consumption of meat and seafood will have significant negative environmental and social consequences.

This report models demand growth for three critical environmental factors under a business-as-usual scenario; land and water use, CO2 emissions, and antimicrobial usage. These models show that the current course is highly undesirable and may not be viable. The models will aid the prioritisation of issues that need to be addressed.